Chery South Africa Puts the Automotive Industry Behind the Mic

Meet the Live For More Podcast: South Africa’s first OEM-owned podcast

The automotive industry has always had plenty to say.

Now, Chery South Africa is giving it a microphone.

In a first for the local automotive industry, Chery has launched Live For More, its very own podcast, making Chery the first Original Equipment Manufacturer (OEM) in South Africa to launch an owned podcast platform.

And because “first” is worth talking about, we’re doing exactly that.

From Four Wheels to Bigger Ideas

Live For More is built on a simple belief: there’s more to the automotive world than what happens behind the wheel.

There are the people shaping it. The ideas changing it. The technology accelerating it. The creativity driving it. And the culture influencing where it goes next.

So, rather than simply talking about the automotive industry, Chery is opening up the conversation.

Live For More brings together the voices, personalities and perspectives helping shape the world around us, exploring everything from automotive innovation, technology and mobility to marketing, creativity, business, ambition and culture.

And the guest list reflects that ambition.

From creative and cultural voices like Sithembiso “Zingah” Simelane, to Mthokozisi Nqabakazulu “Zulu” Mkhathini, and legendary South African footballer Katlego “Killer” Mphela, the podcast goes beyond the usual automotive conversation to hear from people with stories, experience, and perspectives worth listening to.

Think of it as taking the conversation out of the showroom and putting it somewhere a little more interesting.

Why a Podcast? Why Not?

For a brand that believes in doing things differently, starting a podcast felt like a natural next move.

Podcasts give brands something traditional advertising doesn’t always have: time to talk.

Time to go beyond the headline, to ask the second question, to hear the story behind the story. And, importantly, time to let people be people.

That means Live For More isn’t about delivering a perfectly polished corporate monologue. It’s about real conversations, candid opinions, unexpected insights, and the occasional rabbit hole.

Because the best conversations rarely stick to the agenda.

An OEM First. A Conversation That Goes Further.

As the automotive industry evolves, the role of an OEM is changing too.

Today, automotive brands are part of much bigger conversations around technology, connectivity, electric vehicles, sustainability, design, lifestyle and the future of mobility.

Chery South Africa is putting itself at the centre of those conversations, not just as a vehicle manufacturer, but as a brand with something to contribute.

And Live For More gives those conversations somewhere to go.

There's Always More to Talk About

Live For More is more than a podcast. It’s a new platform for Chery South Africa to connect, challenge, explore and, most importantly, keep the conversation moving.

Because if you’re going to live for more, you might as well have more to say.

Welcome to Live For More.

Chery South Africa. Live For More.