Together for Every Journey
Chery Family Care is a global customer service initiative that reflects Chery's commitment to providing “family-like service” to its owners. Through professional vehicle inspections, maintenance support, 24/7 emergency assistance, dedicated service advisors, and customer appreciation programmes, the initiative aims to deliver peace of mind, strengthen long-term relationships with customers, and ensure that every Chery journey begins and ends with confidence, care, and companionship. “Always with you,” Chery Family Care reinforces the brand's promise to support owners at every stage of their journey.
These campaigns are not always urgent like recalls, but they still matter:
Technical/Service Campaigns
Fix a known issue that may affect performance or reliability. Example: replacing a component that may wear prematurely.
Software Update Campaigns
Update vehicle software (engine control, infotainment, battery management, etc.). Sometimes improves fuel efficiency or fixes bugs.
Quality Enhancement Campaigns
Improve customer satisfaction even if there’s no failure yet. Example: reinforcing a part to prevent future issues.
Safety Recall (a special type)
More serious and often legally required. Addresses a safety defect (e.g., faulty airbags, brake issues).
Alerts
Scam Alert:
Please be vigilant of scammers contacting Chery customers (via e-mail, telephonically or SMS) advising that a recall campaign is underway. These scammers attempt to coerce customers into agreeing to have their vehicle collected for repairs and they inform customers not to take their vehicle to their nearest Chery Dealership — as only selected outlets are allegedly able to do the repairs. We urge our customers to be careful and not to entertain these types of requests.
Please be vigilant and verify any suspicious communications by contacting your Dealership or our Customer Care line (+27 10 448 5388).